The IAPA Board is planning to be more in touch with its members not only during the annual event WETM-IAC but also by visiting them in their surrounding. “We want to understand better what the conditions are under which agencies work in the respective countries and seek to identify issues order to give support where necessary and possible.”
Of course it is also a great way to spread the word about the programme in general, about our association its goals and work.
Therefore the IAPA Executive Board its Managing Director travelled to Sao Paolo and Bogotá end of November / beginning of December to hold workshops in these countries.
Both workshops were a very big success and well attended by IAPA members and non members: In Brazil we were able to welcome about 22 attendees from 11 agencies and in Colombia even over 30 participants from 16 agencies. The workshops were done in two parts: one presented by the IAPA board but in interaction with the participants and during the second half the attendees worked in groups on certain topics.
In both workshops everyone worked very hard and contributed to it. Lively discussions were started among the agencies but also with the board members.
